Brand identity is everything, and I build it from small ventures to global companies. My job is making small companies look big, and complicated companies legible.
Brand programs for the NFL, Prysmian and Hofstra · New York consultancy · Remote from Cali · GMT-5
From native fauna to the roar of a goal: World Cup posters made of Colombian passion, finished by hand.
012026
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A series of corporate identity and personal branding projects for clients across three countries.
Brand identity for EMCALI's television channel.
Anniversary identity for a utility serving over two million people.
Football matchday posters across techniques, with real traction on social.
Social-first refresh for a heritage aguardiente that its competitors had left behind.
Logos across industries and startups, just to show range.
A selection shot at live sporting events. Side talent, taken seriously.
Brand programs for global clients across sports, healthcare, enterprise software, energy and higher education. Remote, on New York hours.
Communications and campaign design for a public utility serving over two million people.
Seven years leading brand and identity for clients across Colombia, the US, Canada, Spain and Mexico, from concept to delivery.
A sports design project with 18,000+ followers. Also my lab for testing AI tools.
For the last four years I've worked, as part of the team, on brand programs for B2B companies at an inflection point: concept and sketch development, identity design, and extending the visual system into new applications.
The work belongs to MBLM and their clients. See it at the source.
Also CommScope, symplr, CentralSquare, PPL, Accolite and others across telecom, healthcare technology, public safety, behavioral health and financial marketing.
See the agency's full portfolio ↗Branding lover. I help brands look the way they're supposed to: identity, editorial, packaging, and the unglamorous production work that makes it all ship.
Four years working remotely with a consultancy in the heart of New York, on global accounts. I work inside someone else's system, hit deadlines in another time zone, and hand off files that don't come back.
Sports design is my thing, football above all. On my own time I run @elgraficorojo, where I get to be the client: typography, Photoshop treatments, and AI experiments that feed back into my daily work.